How to use Amazon tiered outputs: lift conversion and lower CPA

In E-commerce channels, Amazon is a direct path to users. Cost and performance are largely decided by list quality, pre-checks, and tier strategies.

Using tiered outputs: 3 campaign bundles

• Explore tier: small-budget tests on “reachable but watch”.
• Scale tier: make “high-value reachable” the core with pacing.
• Isolate tier: quarantine “do-not-contact” and audit provenance.

Typical scenarios

• Promo acquisition & re‑purchase
• Order notifications and after‑sales follow-ups
• On/offsite campaigns
• Local service outreach

Common data sources

• Order data
• Membership
• Support tickets
• Ad leads & forms

Metrics to watch

• Conversion rate
• Repeat rate
• Return rate
• Cost per valid reach

Compliance notes

• Frequency control and opt‑out
• Avoid discriminatory use of data
• Audit list provenance

Always ensure lawful use and respect user choices.

Next steps

• Click Login (top right) or hit Free Trial to enter the admin.
• Go back to this app’s Lab list to read more.