How to use Google tiered outputs: lift conversion and lower CPA

In System channels, Google is a direct path to users. Cost and performance are largely decided by list quality, pre-checks, and tier strategies.

Using tiered outputs: 3 campaign bundles

• Explore tier: small-budget tests on “reachable but watch”.
• Scale tier: make “high-value reachable” the core with pacing.
• Isolate tier: quarantine “do-not-contact” and audit provenance.

Typical scenarios

• Signup/login risk control
• Device consistency checks
• Multi-device anomaly detection
• Anti-abuse operations

Common data sources

• Auth logs
• Device/system signals
• Payment behavior
• Risk rule hits

Metrics to watch

• Block precision
• False positive rate
• Risk recall
• Approval rate

Compliance notes

• Avoid over-collecting sensitive data
• Provide explainable signals
• Practice data minimization and retention controls

Always ensure lawful use and respect user choices.

Next steps

• Click Login (top right) or hit Free Trial to enter the admin.
• Go back to this app’s Lab list to read more.